Privacy Policy

Last updated: March 2026  ·  LeadCatcher, Ottawa, Ontario, Canada

1. Who We Are

LeadCatcher ("we", "our", "us") is a Canadian business based in Ottawa, Ontario that provides AI-powered missed call and inbound text automation services for local businesses across Canada. We are committed to protecting the privacy of our clients and their customers in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

2. Information We Collect

We collect information in the following ways:

• From business clients: Name, business name, email address, phone number, industry type, and booking system details provided during onboarding or demo booking.
• From end customers (via automated SMS): Name, phone number, service request details, location, and any information voluntarily provided during an AI-assisted text conversation.
• Automatically: Usage data, response times, conversation logs, and performance metrics related to our service delivery.

3. How We Use Your Information

We use the information we collect to:

• Deliver and improve our automated messaging and lead capture services
• Train and customize AI responses for each business client
• Send booking links and qualify leads on behalf of our clients
• Communicate with clients about their account, onboarding, and support
• Comply with legal obligations under PIPEDA and CASL

4. How We Share Your Information

We do not sell your personal information. We may share data with:

• Service providers: Third-party platforms used to deliver our service (e.g., SMS providers, booking systems, AI infrastructure). All third parties are required to handle data in compliance with applicable Canadian privacy laws.
• Business clients: End customer information collected during SMS conversations is shared with the relevant business client for the purpose of lead follow-up and booking.
• Legal authorities: Where required by law or court order.

5. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law. Conversation logs and lead data are retained for a maximum of 12 months unless a client requests earlier deletion.

6. Your Rights

Under PIPEDA, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Withdraw consent for the use of your personal information
• Request deletion of your data, subject to legal retention requirements

To exercise any of these rights, please contact us at hello@leadcatcher.ca.

7. Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, or loss. However, no method of transmission over the internet is 100% secure.

8. SMS Communications

When you submit your information through our website, you may opt in to receive automated SMS messages from LeadCatcher. The following applies to all SMS communications:

• You will only receive SMS messages if you have explicitly opted in by submitting our contact form
• SMS opt-in data and consent will not be shared with any third parties or affiliates for marketing purposes
• Your phone number and SMS consent information is used solely to communicate with you about your demo booking and LeadCatcher services
• Message frequency varies based on your interaction with us
• Reply STOP at any time to opt out. Reply HELP for assistance
• Message and data rates may apply

9. Cookies and Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. This includes:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Used to understand how visitors interact with our site (e.g. Google Analytics)
• Performance cookies: Used to improve site speed and performance

You can control cookie settings through your browser preferences. Disabling cookies may affect some functionality of our website. By continuing to use our site, you consent to our use of cookies as described in this policy.

10. No Sharing of SMS Opt-In Data

We do not sell, rent, trade, or share your SMS opt-in information or phone number with third parties for their marketing purposes. Your consent to receive SMS messages from LeadCatcher applies only to communications from LeadCatcher directly and will never be transferred to any other organization or used for any purpose other than communicating with you about our services.

11. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at hello@leadcatcher.ca or by phone at 613-878-0777. Our address is 281 Big Sky Pvt, Ottawa, Ontario, K1T 0M8, Canada.